Transactional Digital Transformation in Scientific Organizations
https://doi.org/10.24887/2587-7399-2019-1-64-67
Abstract
Innovation in products, markets, and business models fuels business growth, and disruptive strategies radically change the business ecosystem. When managing innovation, firms must decide whether to invest in new products for markets that do not yet exist, with business models that have not yet been tried. Leaders consistently miss significant opportunities when faced with disruption because traditional analysis methods are inadequate when faced with innovation. Working with disruptive strategies is different than predicting the future based on our view of the past. It is important not to just predict the future, but to think about how to create the future with our decisions. In this paper, we will cover different approaches for conducting digital transformation strategy in a scientific organization, and explain why transactions are the best method to address these kinds of challenges.
About the Authors
M. M. Khasanov
Gazpromneft NTC LLC
Russian Federation
Russian Federation
Saint-Petersburg
F. V. Krasnov
Gazpromneft NTC LLC
Russian Federation
Russian Federation
Saint-Petersburg
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For citations:
Khasanov M.M., Krasnov F.V. Transactional Digital Transformation in Scientific Organizations. PROneft. Professionally about Oil. 2019;(1):64-67. (In Russ.) https://doi.org/10.24887/2587-7399-2019-1-64-67
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